Subscription-Product Fit, Part 3: The SUBS Approach to Successful Subscription-Product Fit

  • First of all, the subscription should seamlessly extend from the product.
  • Second, the subscription should unlock the best you have to offer.
  • Third, the subscription should be clear and easy to grasp.
  • Finally, the subscription ought to sustain your growth loops.
  • Seamless extension: Your Use → Pay flow is as smooth as possible
  • Unlock the best you have to offer: Your “Pay” is as compelling as possible
  • Be clear and easy to grasp: Your Use / Pay distinction is as clear as possible
  • Sustain your work of mouth: Your “Use” is as self-sufficient and shareable as possible

--

--

--

Product, growth, data, archery

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Branding and Logo Design Examples for Inspiration — #147

logo collection

Architect picked to design US embassy in Beirut

Concrete Abrasion Resistance: The Bad, the Good, and the Better (Interview Part 1)

Concrete Abrasion Resistance: The Bad, the Good, and the Better

Purpose Of The Study Research Paper

What is Design?

Roadmap Update v1.1 — THE WOLVES CLUB

What we did in 2020 at Ladies That UX in Latin America

Case Study: Proxima Nova Type Specimen

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jesse Germinario

Jesse Germinario

Product, growth, data, archery

More from Medium

Designing air quality monitoring for citizen scientists: Interview with Karen Donoghue, Principal…

Consumer behavior trends in 2022

How to Prioritize Growth Tests and Win More

What is a Minimum Viable Product. (MVP)