Subscription-Product Fit, Part 3: The SUBS Approach to Successful Subscription-Product Fit

  • First of all, the subscription should seamlessly extend from the product.
  • Second, the subscription should unlock the best you have to offer.
  • Third, the subscription should be clear and easy to grasp.
  • Finally, the subscription ought to sustain your growth loops.
  • Seamless extension: Your Use → Pay flow is as smooth as possible
  • Unlock the best you have to offer: Your “Pay” is as compelling as possible
  • Be clear and easy to grasp: Your Use / Pay distinction is as clear as possible
  • Sustain your work of mouth: Your “Use” is as self-sufficient and shareable as possible

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