In the first post in this series, we discussed how central subscription-product fit should be to your subscription business. In the second post, we’ve unpacked the distinction at the heart of subscription-product fit — Use vs Pay. How do we translate this Use vs Pay distinction into an actionable approach…

You have a product with a growing user base. You have a subscription that monetizes your product. How do you know that you’ve struck the right balance and achieved subscription-product fit? To answer that question, we need to understand the fundamental distinction at the heart of subscription-product fit — the…

“If you build it, they will come,” is a long dying myth among startups. Its victims are many. The stereotypical story goes something like this: a bunch of brainy engineers build something technically brilliant. It can go to the metaphorical moon, but there’s no market for it. The product, as…